Analytics, Google Ads and Meta Ads
We set up, manage and analyse your Google and social media ads, find what is actually driving your sales, and make every dollar count. You see the results without doing the work.
Recent wins
64%
below target cost per new sign-up
Pre-opening retail campaign, all ads averaged.
-16%
cost per quote request
Multi-region service franchise, vs the 30 days before we started, on 4% less daily spend.
247
new sign-ups in 5 days
A customer list built before the doors opened.
-56%
cost per lead in one region
After we found an ad for another city running there.
41%
welcome email open rate
Automated welcome flow for every new sign-up.
+14%
quote requests per day
On slightly less budget, in the first month.
$1.35
lowest cost per sign-up
A competition ad, found by testing creative side by side.
-74%
cost per lead in a weak region
Budget moved to where it earned more.
Real results from client accounts, September to October 2026. Names hidden for privacy. Results depend on the business, market and season.
Three services that work as one system: measure what matters, advertise where it pays, and keep improving.
Four steps, repeated. Every change is measured, so you always know what your money is doing.
We go through your ad accounts, tracking and website: what is running, what it costs, and what is broken or missing.
We work out where your sales really come from, where money is leaking, and which opportunities you are not reaching yet.
You get a clear, plain-English report: what we found, what we recommend, and what each change should do. You decide.
We make the approved changes, track the results and report back. What works gets more budget. What does not gets cut.
Case studies
Results from live client accounts, shown with names hidden. Each one shows what we changed and what it did.
| Ad set | Spend | Sign-ups | Cost each |
|---|---|---|---|
| Website sign-up | $292.05 | 124 | $2.36 |
| Instant form | $214.16 | 42 | $5.10 |
| Local reach | $123.56 | 18 | $6.86 |
| Photo competition | $55.27 | 41 | $1.35 |
All spend: $2.90 per new sign-up. Target was $8.
Tested a landing page against an instant form, then moved budget to the ad sets bringing in the cheapest sign-ups.
| Before | After | Change | |
|---|---|---|---|
| Spend per day | $223 | $214 | -4% |
| Quote requests per day | 7.65 | 8.73 | +14% |
| Cost per quote | $29.14 | $24.56 | -16% |
Before: 30 days before we started. After: 14 days in October.
Region-by-region audit: wasted search terms removed, wrong-city ads fixed, budget moved to the regions that convert.
Cost per lead, one region
-56%
Before vs after the wrong-city ad was removed.
Traced the ads and search terms line by line and found an ad for a different city serving there.
Welcome email, first five days of the list.
Every new sign-up gets an automated welcome email, so the list is warm before launch day.
Cost per lead, weakest region
-74%
Before vs after budget was moved.
Budget cut back where each lead cost the most and moved to regions earning more.
Recent work
Academy
Short, plain-English lessons on Google and Meta ads. Use them on your own account, free.
Tracking
If the count is wrong, Google optimises for the wrong thing. A ten-minute check most accounts never do.
4 min read
Google Ads
A default location setting can spend your budget on people nowhere near you. Here is how to check.
4 min read
Meta Ads
Ads Manager shows dozens of columns. For most small businesses, four of them tell you what you need.
4 min read
It depends on how many channels and campaigns you run. We look at your accounts first, then quote a fixed monthly fee, so you know the number before you commit. Your ad spend is separate and is paid straight to Google or Meta.
Very little. Give us access to your ad accounts and spend half an hour telling us about your business and customers. We do the work, send you plain-English reports, and check with you before any big change.
You do. We work inside your accounts with the access you give us, so your data and history stay with your business.
Fixes to tracking and wasted spend often show up in the first few weeks. New campaigns need time and data to settle, so we judge them over weeks, not days, and tell you what we are waiting on.
Hamilton, New Zealand. We work with businesses across the country, online or in person around the Waikato.
Usually we keep it. Its history helps Google learn. We audit it first, then fix or rebuild whatever is not pulling its weight.
Tracking, so every lead is counted properly. Then the waste: search terms that do not fit, ads showing in the wrong places, and budget sitting on campaigns that do not bring in work.
Yes. A small budget makes every dollar matter more, which is where careful management pays off. If your budget is too small to get a useful result, we will tell you.
Both run from the same Meta Ads Manager. We place ads where your customers are and let the results decide the split.
We write the copy and set up the tests. We can work with your own photos and videos, or help you plan new ones.
It depends on your goal. For leads we look at cost per lead and lead quality, not likes or reach. We agree the target with you up front.
Without it, Google and Meta optimise for the wrong thing and nobody can tell which ads bring in customers. It is the first thing we check in every account.
Google Analytics, Google Tag Manager, the Meta pixel and conversion tracking for calls, forms, bookings or sales, depending on how your customers get in touch.
Contact
Tell us about your business and your ads. We will take a look and tell you honestly where your money is going and what we would change. We reply within one working day.
