Growth agency, one person, Hamilton NZ
Better leads. A sharper website. Growth in weeks, not months.
I build cold-outreach pipelines that hand you researched prospects, and websites, SEO, and Google Ads that convert. No account managers, no agency retainer, no handoffs.
Tony Xia, sole operator. A handful of clients at a time, so the person who scopes the work is the person who does it.
What I do
Four ways to bring in more of the right work. Start with one.
Cold outreach
Researched, personalised outreach. Real contacts and drafted emails, delivered in batches at your pace.
Talk about outreach- Researched contacts, not a scraped list
- Every email written for that specific business
- Delivered in batches you approve
- Nothing new for you to learn
Website, SEO and growth retainer
A fast, modern site designed and built end to end. SEO and upkeep available as a retainer once you are live.
Talk about a site- Design, build and launch, start to finish
- SEO and accessibility done properly
- Keyword and search-volume research
- Optional retainer for updates and growth
Google Ads management
Search campaigns built, managed and reported on end to end, for a small number of accounts I run directly.
How I use the Google Ads API- Keyword research and campaign structure
- Full campaign and keyword build-out
- Ongoing bid and budget optimisation
- Plain-English monthly reporting
The marketing cockpit
Every client gets a login to one dashboard that pulls search, ads and site data into a single weekly picture.
More on the cockpit- Search Console, Google Ads and analytics in one place
- A weekly read on what moved and why
- No spreadsheets, no logging into five tools
- Included with any ongoing engagement
From first email to results
- 01
Reach out
Tell me about your business and what is actually costing you time or revenue. No cost, no commitment.
- 02
Scope
We agree what is worth doing first: outreach, a new site, ads, or a mix. You get a plan and a fixed quote.
- 03
Build
Delivered solo, usually inside a few weeks, with the same AI tooling I would set you up with.
- 04
Grow
More outreach batches, ongoing SEO, or a growth retainer. Only what you actually need.
Not this
- A templated site from an overseas freelancer
- A slow, expensive agency retainer
- Mass-blast cold email to a bought list
This
- Built and run by one person, locally
- Scoped to your actual business, with a fixed quote
- Fast, without cutting corners
I build and run every engagement personally. That is why the client list stays small, and why the work is consistent.
Tony Xia, founder, Effective.AI
A few clients go further and ask for a private AI system trained on how their business runs. If that is you, read more on the services page.
Let us find what is holding growth back.
One email to start. I will tell you honestly whether I am the right fit.